Branded event experiences have always been crucial to an event’s success-it doesn’t go away. Today, however, it’s more important than ever to integrate your brand’s personality, values and aesthetics and seamlessly convey it to personal and virtual attendees in order to increase brand awareness.
Why? The world of events has turned into a more dynamic playground. While live events will always be the cornerstone of brand engagement, virtual events have paved the way for greater reach and broader practices. By creating brand experiences, you encourage more effective relationships and greater brand loyalty.
How to create a brand experience for live and virtual attendees? Take these Strategies for a Test drive.
Event Landing page: Marketing events through an event landing page is an important element that you need to include in your branding. Perhaps this is the first place where a potential participant learns about your event and is convinced that they should register. The site should be easily recognizable as it is your brand that is organizing the event. With an event platform like Hubilo, designed for deeper Engagement, you can collect detailed information about site visitors, so you can better target your target audience and communicate with them through brand messages.
Registration Page: By customizing Registration through an event platform, your audience can see your style, aesthetics and images right from the start. It is also an effective way to monitor Conversions.
Homepage: Be sure to add a section about your event on your website with a link to the event landing page. It’s an easy way to promote your event and engage visitors.
Collaterals Marketing: Transparent branding through emails, social media, ads, and loot bags is an effective way to market your event, whether personal, virtual, or hybrid. This allows you to stay in touch with subscribers while promoting the event to current customers, potential customers, and registered users. Tip: Be sure to include a call to action in all digital communication.
In-Session branding: Personal and virtual Engagement during the event day is an important element in building brand loyalty. This can be done in a variety of ways, including through games, online surveys for your virtual users, and Speaker Engagement. Using an events platform that offers Chat moderation, escape rooms, and many other options to engage attendees is important. For example, the Hubilo platform allows participants to participate in Gamification, live surveys and questions and answers. You can also drop reactions and Emojis through the platform’s user interface.
Partners, Exhibitors & sponsor Branding: Offer your event partners, exhibitors and sponsors personalized Branding opportunities to increase your brand awareness. This can be done by incorporating your Logos and information into marketing materials so that you can create a Virtual Profile for virtual and hybrid events through your events platform, create demo rooms for exhibitors and networking lounges so attendees can get in touch with the speaker or Sponsor. This will encourage you to become a partner again while allowing you to cross-promote.
Native mobile App: Through its native app, Hubilo offers virtual attendees the ability to stream events and offers attendees a convenient mobile alternative to a laptop with all the benefits of attending the event.
When it comes to branding your business and event, you should never feel like you have to compromise. Custom functions should be carefully considered when choosing your technical partner. Virtual events do not disappear—and we do not want to either. However, choosing a virtual and hybrid event platform that enhances and doesn’t limit your brand experience is now critical to creating fully shaped, engaging, and memorable experiences.